Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

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Blue Ocean Strategy by W. Chan Kim: A groundbreaking guide to creating uncontested market space and making the competition irrelevant. Discover how to shift from competing within industries to beyond them, opening up vast new markets and opportunities.

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Blue Ocean Strategy by W. Chan Kim: A groundbreaking guide to creating uncontested market space and making the competition irrelevant. Discover how to shift from competing within industries to beyond them, opening up vast new markets and opportunities.

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